the dirty truth
my role:
art direction
video direction
photography
print and digital design
copywriting
Oreck was looking for a unique way to tell the story behind their newest products. They had been on a mission to solve the problems that bagless vacuums created—leaving clouds of dust and dirt. In order to get to the clean Oreck solution, we first had to demonstrate the problem with the competitors. These assets were utilized in-store and online to educate consumers about the issues with bagless vacuums.
